Adoption of technology curve

The adoption of technology has a curve: leading edge, fast followers, a drop off where some of the fast followers become disillusioned, the technology matures and around 80% of the market place suddenly appears, before a decline as the world moves on.

This curve was documented by EW Rodgers, you may find his book (and one by Paul Sloane) interesting.

It is so easy for leaders or fast followers to forget they are in that role until the mass market catches them up and they feel like they are repeating themselves.

I think Customer Relationship Management (CRM) software is reaching the mass market.  Many organisations have tried it over the last few years – unfortunately, not always successfully. Read more of this post